Wazel Brothers Build

Creating a marketing strategy | Ep.24

Episode Summary

Brandon is still fundraising for Codex. The brothers discuss marketing strategy for Sword & Source.

Episode Notes

• Certain laws restrict what you can say about fundraising.
• Fundraising is going really well. Brandon gives it a score of 13/10.
• Line tracking in VSCode gets tricky when the file is in an 'edited' state.
• Waiting list of 20 teams for Codex.
• Comparing the fintech whitepaper that Dignified created with the one that Accenture created.
• The rationale for creating an in-depth whitepaper on fintech.
• How to leverage a whitepaper when Dignified has moved past its original goal.
• The "reverse pyramid" content strategy.
• Considering the Quickstart Guide to Game Mastering as a content pillar.
• Trust signals matter. "Badges are unreasonably effective" in marketplaces.
• "Dignified" the agency is a brand that Brandon has built up but now they are shifting all their energy to Codex. How do you make a decision to let go of that kind of asset?
• The compounding effect of focusing in one market as a solo founder. This makes it hard to consider projects in other markets - even when they are promising.
• The difficulty of starting at 0 with no audience or distribution.
• The power of building relationships in a market. How it helped launch the Quickstart Guide to Game Mastering.
• Why so many technical founders make dev tools.
• The big vision of Codex.
• Adam is heads down on building a Town generator for Here Be Taverns
• Adam writing a couple guest posts to promote the guide.
• Breakdown of the launch of the Quickstart Guide to Game Mastering.
• When all was said and done, the guide was not as well received as Here Be Taverns.
• Considering who the addressable market is for the Guide vs HBT.
• What the data suggests about reader behaviour on the guide.
• Starting to think about marketing strategy for Sword & Source products. Sales for HBT have slowed down significantly.
• The same old problem: lots of good ideas and not enough time to do them all.
• A "66 days of marketing" build in public stunt.
• How fun it would be to hire for Sword & Source.
• A breakdown of the Traction framework for creating a marketing strategy.
• Detailed deep dive and Brandon's take on what Adam should do for his marketing strategy.