Wazel Brothers Build

Marketing focal points & a debate on hiring | Ep.17

Episode Summary

Adam describes how he has wasted energy on marketing by not having a product or service to focus on. The brothers debate what an ideal hiring process should look like.

Episode Notes

• Learning SEO by trying Moz
• Marketing is hard when you don't have a product or service to focus energy towards. SEO as a focused practice can't start yet.
• Chris Gimmer on SEO
• RPG Twitter trends: giveaways, support each other threads, etc.
• Adam would rather have a smaller number of engaged fans then a huge follower count as a vanity metric
• Positive sum thinking in agencies
• Agencies are being acquired for talent acquisition
• War for talent in tech
• Debate on how hiring process should work
• How to negotiate: Whoever has more information wins
• Brandon stumps Adam with his favourite interview question: "In the last 24 hours what was the most interesting thing you did that isn't related to work?"
• The science of behaviour change. Motivation comes first, but how can you change it?
• It's easier to run away from pain, than run towards a goal